«

»

May 15

Publicidad Tradicional v/s Marketing de Contenidos

Captura de pantalla 2013-05-15 a la(s) 15.37.54

Todo en esta vida evoluciona. Desde el hombre a lo que éste consume. Así como los productos evolucionan, también deben hacerlo las maneras en que se promocionan.

La publicidad se ha ido adaptando a los diferentes medios que han surgido con los años y atrás ha ido quedando la publicidad tradicional. Es por eso que la siguiente infografía te muestra el versus entre ésta y la modalidad de marketing de contenidos.

La publicidad tradicional (izquierda de la infografía) interrumpe a los clientes de diversas formas, con la intención de captar su atención por unos segundos. Ésta posee 3 defectos fatales:

  1. El período en que el consumidor pone real atención en ella, es muy corto.
  2. En vez de entregar valor, interrumpe e incluso es considerada una molestia.
  3. Tiende a ser muy cara, sobre todo cuando la campaña no tiene éxito.

Por otro lado, el marketing de contenidos (derecha de la infografía) entrega información valorable y relevante, tales como artículos de blog, podcasts, videos, guías descargables e infografías.

Dentro de sus ventajas, podemos encontrar:

  1. Provee valor a sus clientes, creando lealtad a la marca.
  2. Los blogs o videos, educan a los consumidores.
  3. Crea reciprocidad con los clientes, los cuales luego comprarán en señal de gratitud.
  4. Atraerás clientes sólo por escribir en un blog.
  5. Siempre crea contenido viral que incluya links a tu página web.
  6. Atrae diferentes tipos de público, a través de la utilización de diferentes tipos de formatos multimedia.
  • Bonus: Suele ser barato, ya que depende de tu actividad online y el esfuerzo que le pongas.

Fuente: Lincinews

Estamos en Twitter: @ScoreSC
Nuestro Facebook: ScoreSC

38 pings

Skip to comment form

  1. free music stations online

    … [Trackback]

    […] Read More: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  2. marlboro

    … [Trackback]

    […] There you will find 47980 more Infos: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  3. office buildings for sale

    … [Trackback]

    […] Read More: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  4. warehouses for sale in Miami

    … [Trackback]

    […] Read More Infos here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  5. warning dont clik here

    … [Trackback]

    […] Read More: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  6. buildings for sale

    … [Trackback]

    […] Find More Informations here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  7. maximum shred

    … [Trackback]

    […] Informations on that Topic: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  8. Clash of Clans Cheat

    … [Trackback]

    […] Find More Informations here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  9. commercial mortgage rates

    … [Trackback]

    […] Read More: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  10. Youtube Downloader

    … [Trackback]

    […] Read More here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  11. http://www.youtube.com

    … [Trackback]

    […] Informations on that Topic: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  12. kalpa pharmaceuticals gear

    … [Trackback]

    […] Read More Infos here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  13. Blue Coaster33

    Souls in the Waves

    Great Early morning, I just stopped in to visit your web site and assumed I would say I appreciated myself.

  14. watch movies online free

    The Ships’s Voyages

    I feel know-how just causes it to be worse. Now there’s a channel to hardly ever treatment, now there would not become a possibility for them to find out.

  15. tv online, online tv

    Whispering Misty

    So sorry you may skip the workshop!

  16. sms lån penge

    … [Trackback]

    […] Read More Infos here: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  17. tv packages

    The Ships’s Voyages

    I think engineering just can make it worse. Now there’s a channel to hardly ever care, now there won’t be considered a probability for them to find.

  18. call tvpackages.net today

    The Absent Game

    Amongst me and my husband we’ve owned additional MP3 players over time than I can count, such as Sansas, iRivers, iPods (typical & touch), the Ibiza Rhapsody, etc. But, the last few a long time I’ve settled down to one line of gamers.

  19. buy anabolic steroids for bodybuilding

    buy anabolic steroids for bodybuilding

    […]very few web sites that transpire to become comprehensive beneath, from our point of view are undoubtedly nicely worth checking out[…]

  20. lan penge online

    Healing’s Dragon

    to search out issues to improve my site!I suppose its alright for making usage of several of your principles!!

  21. youporn

    The Ships’s Voyages

    I feel technology just can make it worse. Now there is a channel to never treatment, now there will not likely be considered a opportunity for them to find out.

  22. stop parking

    Thorn of Girl

    Very good information and facts is often observed on this net web site.

  23. laan penge nu uden renter

    The Ships’s Voyages

    I feel technological know-how just can make it worse. Now there’s a channel to never ever care, now there would not be considered a opportunity for them to discover.

  24. parking

    The Slave of the Husband

    In search of forward to studying additional from you afterward!…

  25. water ionizer machine

    The Ships’s Voyages

    I believe technology just can make it even worse. Now there’s a channel to by no means treatment, now there is not going to become a opportunity for them to find out.

  26. Instagram followers kopen

    Souls in the Waves

    Great Early morning, I just stopped in to visit your web site and thought I would say I appreciated myself.

  27. water ionizer

    The Birch of the Shadow

    I think there may perhaps be a couple of duplicates, but an exceedingly useful record! I’ve tweeted this. Lots of thanks for sharing!

  28. pay day loans

    The Birch of the Shadow

    I believe there may be a couple of duplicates, but an exceedingly handy record! I’ve tweeted this. Numerous thanks for sharing!

  29. read more here

    Third Flower

    My wife and that i are now delighted that Albert could carry out his scientific tests due to the concepts he had by means of your website. It is every so often perplexing to simply always be giving away measures which a lot of people could have been ma…

  30. plumbing books code

    The Absent Game

    Concerning me and my husband we have owned a lot more MP3 gamers over time than I can count, such as Sansas, iRivers, iPods (typical & touch), the Ibiza Rhapsody, etc. But, the last few decades I’ve settled down to one line of players.

  31. plumber's auger snake

    The Silent Shard

    This may possibly be pretty practical for some of your employment I decide to never only with my weblog but

  32. paypal loans

    The Slave of the Husband

    Looking for forward to researching more from you afterward!…

  33. Dogeared Chakra Necklaces

    … [Trackback]

    […] Informations on that Topic: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

  34. house blue

    Souls in the Waves

    Fantastic Morning, I just stopped in to go to your website and imagined I’d say I experienced myself.

  35. electricians tool belt

    Healing’s Dragon

    to discover matters to boost my web-site!I suppose its alright to produce usage of some of your respective concepts!!

  36. electrician union oregon

    Whispering Misty

    So sorry you are going to miss the workshop!

  37. ionizer payment plan

    Third Flower

    My wife and i are now delighted that Albert could carry out his studies thanks to the tips he had as a result of your web content. It is actually on occasion perplexing to simply usually be giving away actions which some people could have been promotin…

  38. Anonymous

    … [Trackback]

    […] Informations on that Topic: score-sc.com/publicidad-tradicional-vs-marketing-de-contenidos/ […]

%d bloggers like this: